Expand Your Impact

Welcome to the Expand Your Impact podcast where I help online service providers just like you build a scalable business that goes beyond 1:1 done-for-you services. Here you’ll find simple, no-fluff advice on all things marketing, passive income and online business. I’m Louise, a business and marketing strategist and the founder of Fleurir Online - a mentoring and education business for online service providers looking to expand their reach, impact and income by creating sustainable long-term marketing strategies and packaging up their expertise into digital products, courses and programs.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music

Episodes

Tuesday Mar 19, 2024

In episode 34 of the Expand Your Impact podcast, I talk about the power of working with a mentor in your business.
 
I also explore the difference between private mentoring and group mentoring as well as how you can find the perfect mentor for you. In addition to this, I share some of my own mentoring experiences that I’ve had throughout my business so far.
 
If you’ve been thinking of hiring a mentor to support you in your business then keep listening because this is the episode for you.
 
WHAT’S INCLUDED:
What is a mentor?
The difference between a mentor and a business coach
Private mentoring vs group mentoring
Qualities of an effective mentor
How to find the perfect mentor for you
My own experiences with mentoring
How my private mentoring program works
 
WORK WITH ME
 
If you’d like to find out more about how I can support you with your marketing and scalable business goals, visit fleurironline.com/private-mentoring. 
 
Once you’ve done this, head on over to the application form to apply to work together. I’ll then be in touch to book a call so we can get to know each other and to see how I can best help you.
 
APPLICATION FORM >>> https://fleurironline.com/private-mentoring-apply 
 
There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.
 
CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline
 
FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas 
 
JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist 
 
SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com 
 
SIGN UP TO THE WEEKLY DIGITAL DIARIES EMAILS >>> https://fleurironline.com/digital-diaries 

Tuesday Mar 12, 2024

In this episode of the Expand Your Impact podcast, I’m talking about modernising the term passive income and bringing it into the 21st century.We need to step into the modern day and see passive income for what it is. A means of uncapped income potential from an asset that you create once in your business and sell over and over again. That’s what in my opinion, passive income means.
 
I also talk about:
Traditional types of passive income compared to digital products, courses and programs as passive income
The passive income streams that I have in my business
Ways that passive income has transformed my business and life
 
There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.
 
CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline
 
FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas 
 
JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist 
SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

Tuesday Mar 05, 2024

In this episode of the Expand Your Impact podcast, I’m sharing my business and goals for the next 12 months in my business.
Listen in to this episode to hear me talking about:
The relaunch of the podcast - this one is already in motion because you’ve just listened to the second episode of the all new Expand Your Impact podcast.
Creating four brand new courses - I must be crazy but I’m going to be launching four brand new courses this year to support you on your scalable business journey.
Restarting the weekly Digital Diaries emails - Get weekly behind the scenes emails from me every Thursday as I build out my new scalable business model.
Launching a quiz - Want to know what’s next on your passive income journey? I’m launching a free quiz to help you.
Increasing my visibility - I’m talking guest podcast features and quadrupling my email list numbers.
Officially launching Made by Fleurir - It’s time to show my template shop some love and officially launch it with some brand new templates.
There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.
 
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CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline
FREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas 
JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist 
SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

Tuesday Feb 27, 2024

Oh hey! Have you noticed that things are looking a little different around here? That’s right - the podcast has been rebranded and it is stepping into its 2.0 era.
So it’s goodbye to Brand, Market, Flourish and hello to Expand Your Impact. This means that not only is there a new name, there is also new cover art and a new intro. 
In this episode, I’m going to be sharing the reasons why I’ve changed up the podcast name and also what you can expect going forward.
There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.
CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline
WEEKLY DIGITAL DIARIES EMAIL SERIES >>> https://fleurironline.com/digital-diaries
FREE ROADMAP - From Services to Digital Products - https://fleurironline.com/roadmap
JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist 
SHOP SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com 

Monday Mar 20, 2023

Does your business support your lifestyle or do you feel like your business is taking over your life?

There are essentially two ways that you can build a business:

1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth 

OR 

2. Decide how you want your life to look and create a business that fits around that. 

I know which one I’d prefer.
In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business.
Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode.
LINKS:
- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 
- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB 
- Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 
- Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com
- Let’s connect on Instagram >>> https://instagram.com/fleurironline

Thursday Mar 02, 2023

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business. 
This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.Cindy's question is...I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.In this episode, I talk about:- The different ways you can market your website template shop- The three types of marketing strategies - build, borrow and buy- The steps I would take if I were starting a template shop without an audienceIf you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question.LINKS:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap
- Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services
- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand
- Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com
- Let’s connect on Instagram >>> https://instagram.com/fleurironline

Monday Jan 09, 2023

In this episode, I’m going to be talking you through how to create your big-picture strategy for the year.I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one. When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then time to start thinking about the future of the business and that’s where strategy comes in. Creating a big-picture strategy for your business doesn’t need to be overwhelming and I’m going to show you that in this episode.Resources:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let’s connect on Instagram >>> https://instagram.com/fleurironlineJoin me every Monday for a brand new episode!

Tuesday Sep 20, 2022

In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling.More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging. After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

Friday Sep 16, 2022

Creating a digital product is one thing but actually launching it is a whole other topic in itself.During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

Thursday Sep 15, 2022

Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong!Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product. - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let’s connect on Instagram >>> https://instagram.com/fleurironline

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Louise Rowland

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